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Hershey’s Sweetest Adventure Ever Kicks Off Soon in Chicago

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Hershey Super Sweet Adventure Logo. Credit Original X Productions.

Get ready to satisfy your sweet tooth!

On Friday, October 4, Water Tower Place will transform into a candy-coated wonderland with the debut of “Hershey Super Sweet Adventure.” This immersive, interactive experience is the first of its kind and promises a magical journey through the world of Hershey’s iconic confections.

Hosted by Original X Productions (OGX), the masterminds behind some of the most beloved live events, and The Hershey Company, this unique attraction will bring to life the delightful stories behind Hershey’s favorite treats. OGX, known for its innovative approach to live events with hits like The FRIENDS™ Experience and Harry Potter™: Magic at Play, has once again raised the bar with this latest venture.

“Hershey Super Sweet Adventure” invites guests to step into the whimsical world of the Sweet Seekers, a team dedicated to infusing Hershey candy with extraordinary magic. Visitors will have the chance to explore candy-inspired zones, uncover the secrets behind Hershey’s famous treats, and even experience the bold flavors of Jolly Rancher candies firsthand.

Stacy Moscatelli, CEO of OGX, shares, “Bringing Hershey Super Sweet Adventure to life has been an adventure in its own right. We’re excited to showcase our storytelling skills while celebrating such an iconic brand. Our goal is to create lasting memories that capture Hershey’s spirit of joy and connection.”

Ernie Savo, Sr. Director of Business Development & Global Licensing for Hershey, adds, “Our collaboration with OGX has resulted in an exciting new way for fans to experience our brand. We’re thrilled to see Hershey’s beloved treats come to life in such an interactive and engaging way.”

In addition to the interactive fun, attendees can visit an on-site retail store offering limited-edition merchandise and collectibles inspired by Hershey’s products.

Tickets for “Hershey Super Sweet Adventure” will go on sale Tuesday, August 20, at 10 a.m. CT via hersheysupersweetadventure.com.

Families can choose from various ticket options, including timed entry, flexible tickets, and special packages. For those eager to get the scoop on pre-sale opportunities, exclusive updates, and more, be sure to visit the official website and follow them on Facebook and Instagram at @hersheysupersweetadventure.

So, mark your calendars and prepare for a sugar-coated adventure like no other right here in Chicago!

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