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Sloomoo Institute Opens 20,000 Sq Ft Multi-Sensory Experience in Chicago


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The new River North location brings the magic of escape through a playful experience that taps into the senses for people of all ages

Highlight reel from past Sloomoo Institute installations.

Today, Sloomoo Institute – an experiential destination that taps into the joy of multi-sensory play through hand-crafted, artisanal slime and #satisfying experiences – announces the opening of its second U.S. ticketed destination located in the River North neighborhood at 820 N. Orleans Street, leased by Easy Street Properties. Launched in 2019 with its New York flagship location, Sloomoo Institute offers a much-needed reprieve from the overwhelmingly digital nature of the modern world and instead, puts us in touch with the physical world and with ourselves.

Image courtesy of the Sloomoo Institute

The new concrete loft space features a series of fantastical, interactive experiences that delight the senses of sight, touch, smell and sound, including: a DIY bar that offers 60 scents (think dessert, fruit, floral, spa vibes and more), 40 colors and 150 charms to make over four million slime creations, dozens of vats of slime to dip your hands into, “Sloomoo Falls” where visitors can stand under a waterfall of slime,  “Lake Sloomoo” which provides 350 gallons of slime to walk on after alcohol-wiping your feet, a Yayoi Kusama Obliteration Room-inspired “Slime Wall,” Kinetic Sand® “Doons”, ASMR experiences, soundscapes, scent exploration, immersive videos, AR surprises and more.  

“When we launched Sloomoo Institute in 2019, we were passionate about activating our customers’ senses with a physical product, going back to the concept of sensory play and analog experiences as a way to experience joy and let go of swipe culture,” said the Sloomoo founders Karen Robinovitz and Sara Schiller. “We began as a pop up in New York City but after seeing how our guests responded to the concept, we decided to expand across the US.”

Image courtesy of the Sloomoo Institute

Sloomoo Institute called on experts in diverse, creative industries to round out the sensory experiences, including composer Pei Pei Chung who wrote music for Sloomoo’s ASMR soundscapes called “Synthesoothers,” and artists Laia Cabrera and Isabelle Duverger who developed AR and interactive video installations, including a “Slimey Mirror” that reflects a figure of your frame made out of slime. Completely innovating recreational architectural design, Architect Demetrios Comodromos of Method Design created an immersive canvas that cohesively and beautifully ties all of these elements together. Sloomoo Institute Chicago partners include Elmer’s – whose glue is used to make all of its slime formulas – as well as Kinetic Sand®, Brown Sugar Bakery, Choose CHI, Mag Mile and World Business Chicago, with more to come as the space is ever-evolving.

Sloomoo Institute is an immersive experience that taps into the joy of multi-sensory play. Sloomoo Institutes feature sophisticated, interactive spaces designed by contemporary artists where where hand-crafted, artisanal slime comes to life – dozens of textures, the most delicious scents, soothing ASMR, and wondrous delights all in a glossy setting to delight not just kids, but the kid in all of us. Co-founders Karen Robinovitz and Sara Schiller launched the Sloomoo universe in October of 2019 to bring the magic of slime and sensory play to the world through both in-person experiences and dozens of satisfying Sloomoligamations, which are sold in-store and online.

Sloomoo Institute Chicago will be open from Wednesday-Sunday from 9am-7pm year round. During rush seasons, including holiday, spring break, summer break, and more, Sloomoo Institute will be open 7 days a week. Sloomoo Institute Chicago will also include a retail space where visitors can shop Sloomoo’s slime collections.

For more information please visit: https://sloomooinstitute.com/


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