EXPERIENTIAL RETAILER CAMP MAKES MIDWEST DEBUT WITH NEW IMMERSIVE ADVENTURE: DOODLES X CAMP, OPEN NOW IN CHICAGO’S LINCOLN PARK NEIGHBORHOOD
This real-world shop-and-play experience will teleport families into the rainbow world of Doodles CAMP Chicago’s “Canteen” Retail Space Now Open
CAMP, The Family Experience Company, is bringing its beloved shop-and-play retail experience to the Midwest this summer with a 7,500-square-foot Chicago location at 651 W. North Avenue. CAMP is part toy store, part party venue, part immersive theater space — behind CAMP’s signature Magic Door, a speakeasy-style pivoting wall leads to interactive family experiences that change seasonally.
The Magic Door will transports kids and grown-ups to CAMP’s newest themed experience Doodles x CAMP, a colorful and hilarious immersive adventure created in collaboration with the multimedia brand, Doodles. Timed entry tickets for Doodles x CAMP are available now, starting at $28. Tickets can be purchased at camp.com/doodles or on-site at CAMP’s “Canteen” retail space.
Guests are invited to experience this all-ages, 3,500-square-foot experience, where they can:
● Crawl through tunnels into the glowing, mushroom-filled Lost Caves
● Zip down a rainbow slide and kick it in the fluffy pink Cosmic Clouds
● Make an arts and crafts masterpiece under 12-foot-tall daisies in the Flower Forest
● Jam on interactive synth noisemakers and alien arcade games in the Mothership
● Create your own Doodle’s character and unlock new clothing options for them by exploring Rainbow Valley
● Shop exclusive Doodles x CAMP co-branded apparel and accessories
● Dance and play at special, grown-ups-only, nighttime Doodles events
“The colorful, playful, and visual world of Doodles fits perfectly at CAMP. It’s been amazing collaborating with their team on this new immersive experience that lets people interact with Doodles in real life,” said Ben Kaufman, Co-Founder of CAMP. “I can’t wait to see Chicago families building memories together at this massive experience within CAMP’s newest location. It’s going to be great.”
CAMP is a Family Experience Company that helps answer the question, “What should we do today?” through a unique combination of retail, media, and entertainment. Launched in 2018, CAMP operates eight regular retail locations in Atlanta, California, Connecticut, Massachusetts, New York, and Texas and serves families everywhere via its digital platforms.
This new CAMP store also contains a “Canteen,” 2,000 square feet of retail space filled with toys, clothing, accessories, a slime creation station (“The Schmutz Bar”), a Splatter Room, a “CAMPitheater” (a performance space for live events), and party rooms for youngsters’ birthdays. The CAMP Canteen opens ahead of Doodles x CAMP today, Wednesday, July 19.
Inspired by Doodles’ candy-colored cartoon aesthetic, CAMP and Doodles will introduce an exclusive co-branded collection of apparel and accessories available in the Canteen, on camp.com and in other CAMP stores nationwide. With crisp lines and vibrant colors, this collection of hoodies, t-shirts, backpacks, and stationery is youthful, fresh, and fun — it’ll make any outfit pop, whether you’re eight or 38.
“The incredible team at CAMP helped us bring new meaning to the bridge between physical and digital, said Julian Holguin, CEO of Doodles. “And through this experience, attendees will immerse themselves in the colorful world of Doodles. Get the whole family ready to meet our characters and to have some fun!”
Doodles is a multi-media company focused on art, animation, lifestyle, and experiences. They leverage emerging technologies to foster a deeper connection between the Doodles audiences and brands. For more information on Doodles, visit doodles.app.
Doodles x CAMP will be in Chicago for a limited time before moving to another CAMP location. For more information, visit camp.com and follow @campstores and hashtag: #doodlesxcamp on social.